Once you have signed up for a MoPub account, the first thing you will be presented with is a page to set up your first app ad unit. NOTE: When using MoPub, make sure your browser has no ad-blocker technology active! This will prevent many of the graphs, buttons and functions of the page from loading. You can also offer up space on your app for adverts from the MoPub Marketplace, which is where third-party developers can bid on your app for advertising. Once setup, MoPub will pull adverts from all these providers and show them depending on the world zone your app is being used in and the parameters that you have set from the main MoPub dashboard, therefore keeping your fill-rate as high as possible.
They are primarily a mediator for other ad networks, meaning that you should have accounts with other ad providers like AdMob, iAds, or Millennial Media before starting with MoPub. MoPub are another option to consider when adding advertising into your iOS or Android app, however it is worth noting that unlike other ad companies which are integrated within the GameMaker:Studio IDE, MoPub ''do not serve adverts'', at least not in the same way as other publishers. This page takes you through the setup procedure for MoPub support for the Android and iOS target modules.
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